VerticalSoftware.FYI

A new community-driven list of 450+ vertical software companies, along with embedded financial products and other info, now available at verticalsoftware.fyi

One of the most exciting trends in software and fintech these days is the collision of those two markets into a new breed of vertical software companies.

An earlier generation of companies, like Toast and Mindbody, demonstrated the power of combining vertical-specific software with financial products like payments. This led to the explosion of vertical software across industries and the evolution of the model into a more vertically focused, multi-product, and multi-business-model approach I call “Vertical X.”

I’ve kept a list of these companies over the last few years as they’ve proliferated across verticals, from agriculture to auto-body shops, self-storage to security businesses, marinas to medispas, parking to pet care.

This list has helped me map trends in vertical software, like the adoption of different embedded financial products across these verticals:

I’ve expanded and cleaned up that list of vertical software companies and am making it available as a resource to anyone interested in these markets.

The goal is for verticalsoftware.fyi to be a resource for founders, operators, and investors interested in the space.

Click here to access the full list of companies.

It’s certainly not exhaustive, although I hope to keep it as updated as possible. If you think a company is missing or miscategorized, please let me know here.